Lelamer was born in the serene mountains of Manali, where I discovered inspiration in nature’s simplicity and developed a deep love for Indian textiles and fabrics. Motivated by a desire to create fashion that is meaningful, natural, and timeless, I started Lelamer as a personal journey.
As the brand began to grow, my husband joined me, offering invaluable support and becoming an integral part of the business. Together, we have nurtured Lelamer into a conscious, woman-led label that honors traditional craftsmanship while embracing modern, breathable designs.
Now based in Berlin, Germany, we continue to carry the spirit of Manali with us in everything we create. Our vision for Lelamer is to build a sustainable fashion brand that empowers women to dress with intention, confidence, and connection to both culture and nature.
We believe in slow fashion that respects the planet and celebrates authenticity—values that will guide us as we grow and evolve.
Lelamer is more than just clothing, it’s a movement that inspires every girl and woman to embrace her individuality, no matter where her journey takes her.
Lelamer’s mission is to create timeless, nature-inspired fashion that’s simple, stylish, and rooted in Indian heritage, empowering every woman to embrace her unique style.
Lelamer’s vision is to inspire women globally with nature-inspired, heritage-rooted designs that blend simplicity, elegance, and sustainability.
